Pukka tea, a fairer cup from around the world

At Pukka, we love trading fairly, and we love celebrating Fairtrade Fortnight. Being organic and Fairtrade means we can trace all of our herbs right back to the field they grew in. So as you sit down to enjoy your next delicious cup of Pukka tea, we invite you to ask yourself, where in the world is it from?

Take a cup of our Clean Green tea. The green tea leaves, certified by the Fairtrade Foundation are hand-picked in China. The Fairtrade turmeric is harvested in the lush green jungles of South India. The wild-harvested nettle leaves are from FairWild certified projects in Hungary and Poland. The licorice, also FairWild certified, comes from projects in Spain and Kazakhstan.

Both Fairtrade and FairWild ensure that farmers are paid and treated fairly for the work that they do. Some of the key features shared by both standards are:

• A premium price
• An additional sum of money to the community, known as the fair trade premium
• Labour rights
• Fair contractual relationships
• No child labour or discrimination between gender, caste or race
• Fair and safe working conditions

The fair trade premium is invested in the local community, on whatever the community themselves decide is the greatest local need. So what do our farmers spend their fair trade community premiums on? And what are the other fairly traded facts about our Clean Green tea?

In China, the farmers have used our Fair Trade premium payments, along with the premiums from the other organisations that source from the same farms, to invest in schools for the local community. Every leaf that is picked adds a small contribution to the education of the pickers’ children.

In India, the turmeric farmers have focused on using the Fairtrade premium to improve their farming practices; this includes setting up organic plant nurseries, creating improved composing facilities and organising seminars on organic farming. They have even used some of the premium to set up a local radio station to broadcast information on organic farming and health education.

In 2016 we expect to use a total of about 105 tonnes of FairWild certified licorice (that’s the equivalent of about 21 male elephants!). The FairWild certification includes strict environmental standards that ensure the licorice is sustainably harvested and has no detrimental effects on the surrounding environment. Interestingly, one of the requests of collectors in both Kazakhstan and Spain was that to invest some of the premium in buying caravans to relax in during their breaks from working in the fields. This reflects the fact that licorice tends to grow in very hot places and harvesting the roots is hard work: having a place to rest is the least they deserve.

At Pukka, we are so convinced by the benefits of trading fairly, we have committed to sourcing 50% of our ingredients as fair certified by the end of 2016 so that 100% of our teas can be certified. Certification drives up standards, and brings improvements year after year. From health insurance, to maternity benefits, farmers are seeing conditions improve and investment in their communities as they convert to being certified as fairly traded. So you can enjoy that delicious cup of tea just that little bit more!

As well as Clean Green, here are the other Fairtrade certified teas you can enjoy:

1. Cool Mint Green
2. Elegant English Breakfast
3. Gorgeous Earl Grey
4. Star Anise & Cinnamon
5. Rooibos and Honeybush
6. Original Chai
7. Supreme Matcha Green
8. Vanilla Chai

And our FairWild certified teas:

1. Blackcurrant Beauty
2. Chamomile, Vanilla & Manuka honey
3. Clean Green
4. Cleanse
5. Detox with Lemon
6. Elderberry & Echinacea
7. Lemon & Mandarin
8. Lemon, Ginger & Manuka Honey
9. Love
10. Peppermint & Licorice
11. Serene Jasmine Green
12. Three Licorice
13. Wild Apple & Cinnamon
14. Womankind
15. Herbal Collection

16. After Dinner

17. Detox
18. Lemongrass & Ginger
19. Licorice & Cinnamon
20. Night Time
21. Refresh
22. Relax
23. Revitalise
24. Three Cinnamon
25. Three Ginger


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Vicky Murray, Sustainability Manager

Die meiste Zeit habe ich ein Auge auf die Zukunft gerichtet. Wenn man die Herausforderungen von morgen ins Blickfeld richtet, fängt man an, vom Heute viel mehr zu verlangen! Meine Arbeit hier bei Pukka ist es, Möglichkeiten auszuloten, durch die wir Dinge so machen können, dass Menschen, Pflanzen und der Planet den maximalen Nutzen davontragen. Ich lebe dafür, Zeit in unserer schönen Natur zu verbringen – insbesondere auf Spaziergängen mit meiner Familie entlang der stürmischen Küste von Northumberland. Und ich arbeite passioniert, um diese Natur zu schützen.

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